Marketing

The PhD concentration in marketing is designed to prepare students for a career in research, teaching and service at the university level. The program is very selective, and does not admit students every year.

Marketing Concentration

The Marketing Concentration is designed to provide a broad survey of most of the major areas of Marketing, including: Marketing Management, Marketing Strategy, Marketing Research, Advertising, Promotion, Business to Business Strategies, and Consumer Behavior. A particular program of study will be tailored to each student’s specific interests.

MAN 7155 Fundamentals of Behavioral Research
MAR 7715 Marketing Strategy
MAR 7936 Seminar in Marketing
MAR 7806 Development of Marketing Thought and Theory
MAR 7622 Advanced Promotional Management (FAU)
MAR 7622 Marketing Research Methodology (FIU)
MAR 7670 Quantitative Methods and Models in Marketing
MAR 7507 Seminar in Consumer Behavior
MAR 7979 Research Project in Marketing

The marketing faculty has conducted research on topics such as: risk and competition in industrial markets, entrepreneurship, direct marketing attitudes, predictive validity of self-explicated, huber-hybrid, traditional conjoint, and hybrid conjoint models.

If you have questions about the Marketing area of concentration, contact the Ph.D. student advisor in marketing, Dr. Gopal Iyer, giyer@fau.edu

Marketing Faculty

S. Basuroy, Ph.D., University of Pittsburgh
P. Doney, Ph.D., University of North Carolina
J. Gray, Ph.D., University of South Carolina
G. Iyer, Ph.D., Virginia Polytechnic Institute & State University
P. Koku, Ph.D., Rutgers University
P. Korgaonkar, Ph.D., Georgia State University  W. Lazer, Ph.D., Ohio State University
B. Mallen, Ph.D., New York University
T. Mangleburg, Ph.D., Virginia Polytechnic & State University
M. Mullen, Ph.D., University of North Carolina
C.M. Sashi, Ph.D., Northwestern University
E.H. Shaw, Ph.D., Temple University
A.E. Smith, DBA, Texas Tech University